Analytics are at the center of any successful marketing campaign allowing for you to measure key performance indicators across multiple marketing channels. This insight leads to better strategy and allocation of resources & budget.
As a qualified individual in Google Analytics & experienced Adobe Analytics, and digital marketer that has used all of the industry leading marketing platforms, I am able to provide measurement frameworks to help measure success and deliver ads to qualified audiences. Measurement planning services include measurement strategy, outlining a framework for tagging implementation which sets up the foundation for tag management, setting up of administrative consoles & creating dashboards for ongoing actionable analysis.
Designing An Analytics Framework
A site audit is conducted to discover key performance indicators and determine associated actions, behaviors & demographics that should be captured via the measurement plan. A solution design document or measurement planning guide (MPG) is delivered outlining a concise plan for implementation.
Implementation Consultation & Tag Management
Ensure that tags are properly set-up across all pages and are accurately capturing data.
Quality Assurance
Utilize debug tools to ensure tags, triggers and variables are firing and passing the right data to each platform included in the solution.
Ongoing Actionable Data Analysis
Use platform to perform a deep analysis using segmentation and filters of customer behavior, site performance, and marketing channel comparisons. Drive strategy based off derived insight.